What people are asking me right now. Over the past few weeks I have had a lot of conversations about what is really happening in this market. Not the headlines, just real people trying to figure out if now is the right time, the wrong time, or just the most confusing time.

To be real, it can feel like all of it, all at once! But here is 1 thing that can bring clarity: the right strategy exists before the search even starts.

I’ve been sharing a lot about things most buyers don’t realize. IE: Most buyers were never told about using stock as collateral instead of selling it, how RSUs are viewed by lenders, or what a recent job change can do to your loan timeline. These are not edge cases in the Bay Area. But they only work if you know to ask before you need them.