What is happening in the San Francisco housing market?

𝗝𝘂𝘀𝘁 𝗹𝗶𝗸𝗲 𝘆𝗼𝘂𝗿 𝗤𝟰 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘁𝗮𝗿𝗴𝗲𝘁𝘀, 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝟵𝟬 𝗱𝗮𝘆𝘀 𝗶𝗻 𝗦𝗙 𝗿𝗲𝗮𝗹 𝗲𝘀𝘁𝗮𝘁𝗲 𝘄𝗶𝗹𝗹 𝗱𝗲𝗳𝗶𝗻𝗲 𝘆𝗼𝘂𝗿 𝗮𝗻𝗻𝘂𝗮𝗹 𝗼𝘂𝘁𝗰𝗼𝗺𝗲. 

If you're planning to buy or sell in the next 6-12 months, this data can help you time your move. The market data shows clear signals and understanding these metrics now will give you an advantage.

Here's what the 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 data is telling us:

𝗣𝗿𝗶𝗰𝗲𝘀 𝗮𝗿𝗲 𝘀𝘁𝗮𝗯𝗶𝗹𝗶𝘇𝗶𝗻𝗴 = 𝗬𝗼𝘂 𝗰𝗮𝗻 𝗺𝗼𝗱𝗲𝗹 𝘆𝗼𝘂𝗿 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀 𝘄𝗶𝘁𝗵 𝗮𝗰𝗰𝘂𝗿𝗮𝗰𝘆

Single-family home sale price: -1.38% YoY

Condo sale price: +0.74% YoY

➡️ SF has traditionally been a fairly volatile market. But the volatility was muted. This is a relatively strange phenomenon, as YoY swings of 2- 3%+ have become quite normal. Forecast with more confidence now.

𝗜𝗻𝘃𝗲𝗻𝘁𝗼𝗿𝘆: 𝗧𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝟮 𝗱𝗶𝘀𝘁𝗶𝗻𝗰𝘁 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲𝘀

Single-family: 17.5% fewer homes available

➡️ Selling in ~15 days (faster velocity than your Q4 deals)

➡️ High-intent buyers, limited inventory = premium execution required

Condos: 22.7% fewer units, but 50-day sales cycle

➡️ 6% longer than last year = opportunity to negotiate your leverage 

➡️ More discovery time, room to find the "right" one

𝗬𝗼𝘂𝗿 𝗚𝗧𝗠 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆:

𝗕𝘂𝘆𝗶𝗻𝗴 𝗮 𝗦𝗶𝗻𝗴𝗹𝗲-𝗙𝗮𝗺𝗶𝗹𝘆 𝗛𝗼𝗺𝗲? Treat it like closing a 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 enterprise deal. Be pre-qualified, decisive, and ready to move when the right opportunity surfaces. This is a seller's market with compressed timelines.

𝗕𝘂𝘆𝗶𝗻𝗴 𝗮 𝗖𝗼𝗻𝗱𝗼? You have negotiation 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗲. Longer sales cycles mean time for thorough diligence, contingency management, and term optimization. Use it.

𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗘𝗶𝘁𝗵𝗲𝗿? You're operating from strength, but your positioning strategy must 𝗱𝗶𝗳𝗳𝗲𝗿 𝗯𝘆 𝗽𝗿𝗼𝗽𝗲𝗿𝘁𝘆 type. Single-family = speed and premium pricing. Condos = strategic staging and value demonstration.

𝗧𝗵𝗲 𝗕𝗼𝘁𝘁𝗼𝗺 𝗟𝗶𝗻𝗲:The timing and execution of your next move will directly determine what you 𝗽𝗮𝘆, what you 𝗻𝗲𝘁, and whether you secure the property you want.

Just like hitting your Q4 number strategy, timing, and flawless execution are everything.